Shane Decker is the owner, President and principal consultant of Ex-Sell-Ence, Inc. For over 30 years Mr. Decker has provided advice and consulting services to owners and operators of hundreds of jewelry stores throughout the United States. Shane Decker has worked with more than 3,000 stores and since no two jewelry stores are alike, we adapt our program for each store.
There are three different selling styles that salespeople use: serpentine, missile, and sneak. There are different diamond-selling approaches for those stores that allow discounting and those that do not.